Privacy Policy

ELECTRICAL CENTER B2C, ("ELECTRICAL CENTER B2C", "Company, we, us, our") is committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) we collect (a) directly from users of our website, located at and recipients of our emails, including use of any of our services through a mobile device, mobile application or otherwise (the "Site") and (b) as otherwise indicated in this Privacy Policy. In conjunction with this Privacy Policy, you should also review our Terms of Use Agreement for a more complete understanding of the rules governing our Site, products and services.

1. Questions; Contacting ELECTRICAL CENTER B2C; Reporting Violations.

If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us: 

Email address is Please mark the subject line “Privacy” so that we can get your email to the right team.

For the purposes of our European customers including the UK: ELECTRICAL CENTER B2C is the data controller. In using the Site, you acknowledge your Personal Data will be collected, processed and stored in the USA. Please also see the section "For our Australian and European (including the UK) customers" below for more information about how we handle your personal data and information about your rights. You can contact ELECTRICAL CENTER B2C using the above email address.

Important information for California residents is provided in Section 19.

2. User Acknowledgement.

By submitting Personal Data through our Site or Services, you acknowledge that we handle your Personal Data under the terms of this Privacy Policy, and you understand that our collection, use and disclosure of your Personal Data is as set out in this Privacy Policy. This Privacy Policy also sets out your rights regarding your Personal Data.

3. A Note About Children.

We do not intentionally gather Personal Data from visitors who are under the age of 16. If a child under 16 submits Personal Data to ELECTRICAL CENTER B2C and we learn that the Personal Data is the information of a child under 16, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Data from a child under 16, please contact us on the numbers set out at the end of this Privacy Policy or email us at with the subject line “Privacy”.

For Italian Customers: For visitors who are under the age of 14, where consent is required to process the personal data, such consent shall be expressed by the child’s parent/legal guardian. 

4. Types of Data We Collect.

“Personal Data” means any information from which you may be identified directly (from that information alone) or indirectly (pieces of information in combination with each other).

For Australian Customers: Reference to ‘Personal Data’ in this Privacy and Cookies Policy is a reference to ‘Personal Information’, as defined under the Privacy Act 1988 (Cth) (Privacy Act).

For New Zealand Customers: Reference to ‘Personal Data’ in this Privacy and Cookies Policy is a reference to ‘Personal Information’, as defined under the Privacy Act 1993 (NZ Privacy Act).

We collect Personal Data from you in a few different ways. For example: 

  • when you create an account with us and/or make a purchase including gifts and participating in our referral program, through our Site. This includes collecting Personal Data such as: your name, address, telephone number, e-mail address, payment information, the products you purchase, region, birthday and shoe size. Where we collect Personal Data in order to fulfil an order request, we will not be able to process your order request unless you provide certain categories of Personal Data. Where Personal Data is required, this will be indicated on the form collecting your information.
  • when you interact with our online offerings, for example, our Site, or through our referral program, our wishlist tool, our gift program, emails and ads displayed on third party sites and also from third parties with which we work to deliver our services including advertising to you
  • When you submit a query or request to us, we will collect your name and contact details.
  • When you provide your contact details for the purposes of us sending our promotional emails to you or invite you to carry out a review of our product.

If you visit one of our stores we may collect Personal Data from you and this may be linked to information we also collect online (for instance we allow you to see your off line and online purchases in your online account) or through our email and other marketing campaigns.

We combine Personal Data you provide to us with Personal Data from other sources, such as:

  • Data providers, such as information services and data licensors that provide contact, profile, demographic and other information, such as information about your household, interests, educational background and your and your household’s purchasing history. Some of these providers may combine data collected about visitors to our Site through cookies, pixel tags and similar technologies, with email or mailing addresses they have access to help us serve relevant marketing offers to you via email and direct mail.
  • Public sources, such as Facebook, Twitter, Instagram and other social media platforms. Personal information we collect may include photos, posts, likes and your engagement with our content. For instance, we may repost on Instagram a post you make on Instagram in relation to ELECTRICAL CENTER B2Cand/or our products in our own Instagram feed. We'll always ask your permission before we use your posts and photos on these platforms.

We automatically collect information about you which may be Personal Data through your use of our Site through cookies, pixels, beacons and other technologies, whether or not you are logged into the Site. Information we collect automatically may include general location information (if you permit it through your device), IP address, browser type and operating system, the length of time you visit our Site, where you came to our Site from, which pages you view on our Site, what is in your basket, device ID and device type, and the other information described in Section 6 below. We use this information to deliver country specific content to you, for example, pages of the Site to you, our tailored ads and targeted marketing communications.

5. Use of Your Personal Data.

We use your information, including your Personal Data for the following purposes:

  • Recommend to you on the Site, using your email and/or phone number (via SMS) products that are available on our Site and in your size to help to promote our business and tailor our advertising to you;
  • improve the products offered on the Site (e.g. decide whether to offer larger or smaller sizes) for research and analytical purposes to help make sure we are producing products that serve our customer base, for example, by keeping a record of the sizes of shoe, colours and styles, which are ordered and how this changes over time;
  • share messages with you to acknowledge certain dates that you have provided us (e.g. to acknowledge your birthday) to provide a personal customer experience, promote our business and tailor our advertising to you;
  • facilitate the creation of and secure your Account on our network in order to take steps to respond to your request to set up an account;
  • identify you as a user in our system to respond to requests which you may send to us, promote our business, help tailor our Site and advertising to you, take steps to help secure the Site and monitor performance of the Site itself. We do this by automatically collecting your IP address and/or generating a unique ID and using cookies and other similar technologies which allow us to know that you have landed on the Site;
  • provide you with a streamlined checkout experience to respond to a request from you to buy products, provide our Products to you, protect and secure our business and deliver our ads and a smooth customer experience to you. We will use the details you provide to us and information we collect automatically via cookies;
  • process and fulfil your orders or contact you concerning the status of an order to provide the products to you and respond to your requests and to help ensure a good customer experience using the details you submit when you place an order or when you reach out to us (which may include your name, email and shipping address and payment information);
  • provide improved administration of our Site and services to protect, secure and promote our business and deliver a smooth customer experience to you by using the information you provide directly to us and that which we collect automatically;
  • to improve the quality of experience when you interact with our Website and emails, to respond to a request from you when you are purchasing or taking steps to purchase our products and to protect and secure our business and deliver a smooth customer experience. Similar to the above we do this using both the information you provide directly to us and the information we collect automatically;
  • send you a welcome e-mail to verify ownership of the e-mail address provided when your Account was created to protect and secure our Site and services requested by you;
  • send you administrative e-mail notifications, such as security or support and maintenance advisories to administer your account, update you on your order protect and secure our business and deliver seamless customer experience to you;
  • respond to your inquiries related to employment opportunities or other requests;
  • provide you with targeted offers and advertising, including on the Site, via direct mail, SMS messages, e-mail, or push notifications, and to contact you about upcoming sales, promotions, offers and product information to help to promote our business and tailor our advertising to you;
  • You may also receive our offers in advertising that is directed to you via third party websites and media properties, including in social media to help to promote our business and personalise our ads. We will primarily use information collected about you automatically or through our advertising partners to deliver these ads. Please see the cookies and other similar technologiessections for further information including how to update your preferences (including how to opt-out);
  • send purchase confirmation emails to fulfil our obligations to you;
  • send newsletters, surveys, offers, and other promotional materials related to our products and for other marketing purposes via email and using your email and phone number (via SMS) to help promote our business and tailor our advertising to you;
  • to administer our loyalty program where you have requested to be a member;
  • to comply with our legal obligations where required;
  • to administer our referral program; and
  • for other business purposes in the context of a merger, acquisition, asset sale/purchase or administration/bankruptcy.